OUR STORY
OpenVeld was founded on a simple belief: exceptional meat begins with responsible farming.
In an industry increasingly driven by scale and convenience, we believe there is still value in doing things properly.
We believe consumers deserve to know where their food comes from.
We believe farmers who care for their animals and their land deserve support.
And we believe quality should never be left to chance.
That belief led us to build OpenVeld differently.
Every animal.
Every farm.
Every cut.
Known. Verified. Accounted for.
OUR APPROACH
Quality begins at the source.
01
Partnering with trusted free-range farmers
02
Supporting responsible farming practices
03
Maintaining strict standards throughout production
04
Managing packing and quality control
05
Delivering complete traceability from farm to pack
INDEPENDENTLY VERIFIED
We are proudly endorsed by the Grass Fed Association of South Africa and audited by the South African Meat Industry Company (SAMIC).
Grass Fed Association of South Africa (GFASA) Accredited
South African Meat Industry Company (SAMIC) Audited
Fully Traceable Supply Chain
Free-Range Farming
No Growth Hormones
No Routine Antibiotics
OUR PROMISE
We are committed to producing exceptional free-range beef by putting animal welfare, quality, integrity and service at the heart of everything we do. From trusted South African farmers to your table, we believe that healthier animals, responsible farming and complete transparency create better food for everyone. Because when we care for our animals and our land, we deliver outstanding quality — and happier cows mean happier people.